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How Rufus scales conversational shopping experiences to millions of Amazon customers with Amazon Bedrock
'Huge columns of smoke': BBC at the scene of massive fire at COP30
How Medicare Pays Medicare Advantage Plans: Issues and Policy Options
Accelerating genomics variant interpretation with AWS HealthOmics and Amazon Bedrock AgentCore

How Rufus scales conversational shopping experiences to millions of Amazon customers with Amazon Bedrock

Our team at Amazon builds Rufus, an AI-powered shopping assistant which delivers intelligent, conversational experiences to delight our customers. More than 250 million customers have used Rufus this year. Monthly users are up 140% YoY and interactions are up 210% YoY. Additionally, customers that use Rufus during a shopping journey are 60% more likely to…

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How Medicare Pays Medicare Advantage Plans: Issues and Policy Options

Medicare Advantage, the private plan alternative to traditional Medicare, covers over half of eligible Medicare beneficiaries. Initially, one of the goals of having Medicare contract with private plans was to generate savings for the Medicare program by introducing competition between private plans. However, private plans have never generated savings for Medicare, in part because the…

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Accelerating genomics variant interpretation with AWS HealthOmics and Amazon Bedrock AgentCore

Genomic research stands at a transformative crossroads where the exponential growth of sequencing data demands equally sophisticated analytical capabilities. According to the 1000 Genomes Project, a typical human genome differs from the reference at 4.1–5.0 million sites, with most variants being SNPs and short indels. These variants, when aggregated across individuals, contribute to differences in…

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BBC at the scene of ‘intense’ fire at COP30

The UN climate talks COP30 have been evacuated due to a fire breaking out inside the venue in Belém, Brazil. BBC journalists including Climate Editor Justin Rowlatt saw flames and smoke in the pavilion area before they were rushed outside. The Brazilian government says that the fire is now under control and that no-one has…

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The Gemini app gets new image verification features

What’s next This launch builds on our history of providing context about images in Google Search and exploring new research innovations like Backstory from Google DeepMind. Looking ahead, we will continue to invest in more ways to empower you to determine the origin and history of content online. Soon, we’ll expand SynthID verification to support…

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MSD explores applying generative Al to improve the deviation management process using AWS services

This post is co-written with Hossein Salami and Jwalant Vyas from MSD.  In the biopharmaceutical industry, deviations in the manufacturing process are rigorously addressed. Each deviation is thoroughly documented, and its various aspects and potential impacts are closely examined to help ensure drug product quality, patient safety, and compliance. For leading pharmaceutical companies, managing these…

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Designing digital resilience in the agentic AI era

While global investment in AI is projected to reach $1.5 trillion in 2025, fewer than half of business leaders are confident in their organization’s ability to maintain service continuity, security, and cost control during unexpected events. This lack of confidence, coupled with the profound complexity introduced by agentic AI’s autonomous decision-making and interaction with critical…

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COP30 evacuated after fire breaks out

The UN climate talks COP30 have been evacuated due to a fire breaking out inside the venue in Belém, Brazil. BBC journalists saw flames and smoke in the pavilion area before they were rushed outside. The Brazilian government says that the fire is now under control and that no-one has been injured. Orange flames burned…

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