
Fittora launch aims to cut down on returns and waste
Published September 23, 2025 With a third of all garments purportedly returned due to poor fit, fashion/tech start-up Fittora is “tackling the problem head-on” with the launch of its artificial intelligence (AI)-powered, made-to-order clothing platform. Offering consumers “perfectly tailored, sustainable pieces, without a single fitting room visit”, the Fittora system uses proprietary computer vision technology…