
Streaming surpasses combined broadcast, cable TV viewing for first time
Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming represented 44.8% of total TV viewership in May, its largest share to date, while the combination of broadcast, with 20.1%, and cable, with 24.1%, represented 44.2% of TV viewing, according to Nielsen’s The Gauge…