AI and the End of Accents

It all began, as these things often do, with an Instagram ad. “No one tells you this if you’re an immigrant, but accent discrimination is a real thing,” said a woman in the video. Her own accent is faintly Eastern European—so subtle it took me a few playbacks to notice. The ad was for BoldVoice,…

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BMW Motorsport makes its fragrance debut with Venetian Mavive

Published October 27, 2025 Responsible for creating models engineered to deliver a driving experience rooted in the world of racing, BMW’s “M” division- short for and synonymous with Motorsport- now translates that spirit into an olfactory experience with its first collection of three fragrances, created by the Italian company Mavive. This extends its partnership with…

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AI’s Next Frontier? An Algorithm for Consciousness

As a journalist who covers AI, I hear from countless people who seem utterly convinced that ChatGPT, Claude, or some other chatbot has achieved “sentience.” Or “consciousness.” Or—my personal favorite—“a mind of its own.” The Turing test was aced a while back, yes, but unlike rote intelligence, these things are not so easily pinned down….

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