
L’Oreal adds discounted Creed to its stable of luxury brands
By Bloomberg Published October 20, 2025 L’Oreal SA’s €4 billion ($4.7 billion) purchase of Kering SA’s beauty business marks the largest in a string of recent deals by the French cosmetics group, as it builds out its range of luxury brands. Inside Creed’s London flagship store – Dr The acquisition showed the owner of Maybelline…