Superdry relaunches with new logo, store design and business model
Translated by Nazia BIBI KEENOO Published June 26, 2025 Superdry, the British clothing brand known for blending American vintage-preppy style with British flair, is undergoing a full-scale reboot. Celebrating its 22nd anniversary, the brand returned to Pitti Uomo in Florence for the first time in over six years—marking a key moment in its transformation. “I…


