Shein sets up shop at Paris’ BHV: What’s on offer and what’s the concept?
Published November 6, 2025 Wednesday, November 5, at 1pm. The opening of the Shein boutique at BHV Marais drew a large crowd. For several hours, the first customers waited in a long queue at the foot of the Parisian department store to enter the Chinese brand’s first permanent bricks-and-mortar store. On the other side of…


