
Lacoste aligns itself with French cinema by co-producing Cédric Jimenez’s ‘Chien 51’
Published October 20, 2025 A campaign in all but name? By co-producing Cédric Jimenez’s latest blockbuster ‘Chien 51’ (budget: €42 million), Lacoste has launched a new kind of partnership; announced last spring and in cinemas now. Still from the film Chien 51 – Lacoste Lacoste has numerous product placements in the film, released on October 15,…