
ASOS to launch premium menswear line this month
Published October 13, 2025 It’s a big moment for ASOS as the digital fashion giant “pushes into premium” with a new menswear line launching on 20 October. Debuting on its platform next week, the ‘ASOS Collective’ not only aims to “sharpen” the fashion retailer’s menswear proposition but “signals a confident pivot: ASOS aiming higher in…