
Puma doubles down on Hyrox link, CEO sees huge future for the sport
Published October 1, 2025 Global sportswear giant Puma is building on its now-seven-year+ association with Hyrox, renewing and extending the partnership with the fast-expanding brand behind the World Series of Fitness Racing until 2030. Puma FashionNetwork.com spoke to its CEO Arthur Hoeld at a major Hyrox event in Hamburg. But first, let’s take a look…