Profirst France joins WMH Project, merging with Petit Ami to form The Officin
Published November 14, 2025 On November 12, the French subsidiary of international luxury events firm Profirst joined the WMH Project group, thereby strengthening the luxury segment of the group’s offering. Following this acquisition, WMH Project has initiated the merger of Profirst France with Petit Ami to form The Officin, an agency aiming to become one…


