
Shein to open its first permanent bricks-and-mortar retail space at BHV Marais
Published October 1, 2025 A few days after staging a pop-up in the heart of Paris’s Marais district and, above all, unveiling a deal with the French brand Pimkie that sparked controversy across the clothing sector, Shein has announced a major push into the French market. The Asian platform has chosen France to open its…