
VF Corp to sell Dickies to Bluestar Alliance for $600m
Published September 15, 2025 VF Corporation announced on Monday that it has reached a deal with global brand management firm Bluestar Alliance LLC to sell the Dickies brand, with Bluestar acquiring it for a hefty $600 million in cash. Dickies Dickies, a brand that’s just over a century old, is a big name as far…