Product quality and longevity: the ‘Made in France’ strategic response
Published November 5, 2025 Fifteen years after French manufacturing became a fixture of public debate, the MIF Expo trade show, held in Paris from November 6 to 9, once again showcases the richness of the country’s clothing and footwear. The show opens the day after the inauguration of a Shein boutique at the BHV, and…


