 
        
            The myths of corporate innovation
If innovation has an iconography, it involves a genius, a breakthrough and a dash of serendipity. Alexander Fleming notices mould growing on a plate of bacteria and discovers penicillin. John Snow produces a map of the victims of a cholera outbreak in 19th-century London and traces the outbreak to a single water pump. A German…



 
                         
                         
                         
                         
                         
                         
         
         
         
         
         
         
         
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