JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy
JCPenney ‘anonymous ad’ in Times Square, NYC Courtesy of JCPenney JCPenney has been on the ropes for the last 14 years. In 2010, revenues reached nearly $18 billion but fell to $7.2 billion in 2023, then took another painful 8.4% dip to $6.6 billion in fiscal 2024 ending Feb. 1, 2025, according to financial statements…


