Vranjes Firenze expands with 51% acquisition of Integra Fragrances
Translated by Nazia BIBI KEENOO Published November 3, 2025 Vranjes Firenze, the Florentine perfume house founded in 1983, has acquired a 51% stake in Integra Fragrances, a company specializing in olfactory branding services for clients in the luxury, fashion, hospitality and design sectors. The deal represents a strategic move toward creating a new hub dedicated…


