
Jil Sander resumes its sneaker collaboration with Puma
Published October 16, 2025 In 1998, Jil Sander launched its first sneaker collaboration with Puma. Almost three decades later, creative director Simone Bellotti has revived this pioneering, still-influential project to reunite the worlds of luxury and sport. DR The renewed journey begins with the revival of the legendary “King Avanti” football silhouette, celebrated for its…