
Bosideng names Kim Jones creative director for Areal luxury project
Published October 20, 2025 Kim Jones is starting afresh with Bosideng. The British designer, formerly at Dior and Fendi, has been appointed creative director of Areal, the Chinese down outerwear giant’s new luxury project. Kim Jones – LVMH Jones will make his debut in the new role in the Autumn/Winter 2025/26 season with a 15-…