
ASOS Live launches as it “evolves into a video-led destination”
Published October 7, 2025 ASOS has launched ASOS Live, an “immersive video shopping experience” that we’re told “brings inspiration, discovery, and shopping together in one seamless journey”. Shutterstock The launch comes after a trial period that saw it blending creator-led content with real-time shopping, “allowing customers to watch live or on demand, shop instantly and…