How Rufus scales conversational shopping experiences to millions of Amazon customers with Amazon Bedrock
Our team at Amazon builds Rufus, an AI-powered shopping assistant which delivers intelligent, conversational experiences to delight our customers. More than 250 million customers have used Rufus this year. Monthly users are up 140% YoY and interactions are up 210% YoY. Additionally, customers that use Rufus during a shopping journey are 60% more likely to…


