
Loewe hints at new universe with colourful, sensual campaign
Published September 23, 2025 In a season marked by the arrival of new creative directors at leading luxury fashion houses, one of the most anticipated debuts is that of Jack McCollough and Lazaro Hernandez (the founding duo behind Proenza Schouler) at Loewe. As a ‘teaser’, the Spanish-founded house, owned by LVMH, has unveiled a campaign…