On links with world champion runner Hellen Obiri “to lead a softer approach to performance”

Fast-growing premium Swiss sports brand On has linked up with world-class Kenyan athlete Hellen Obiri to “challenge traditional toughness in running” with the return of its Soft Wins campaign concept, “spotlighting softness as a strategy for resilience, recovery, and going the distance”.   The campaign launched Thursday and comes alongside the launch of the Cloudsurfer…

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Client Challenge

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How To Watch Gymnastics At The 2025 U.S. Classic

HARTFORD, CONNECTICUT: MAY 18: Joscelyn Roberson performs her balance beam routine during the 2024 … More Core Hydration Gymnastics Classic at the XL Centre, Hartford, on May 18th, 2024, in Hartford, Connecticut. USA. (Photo by Tim Clayton/Corbis via Getty Images) Corbis via Getty Images Elite gymnastics returns to the national stage this weekend in Chicago….

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South Korean Bill Takes Aim At Businesses And Human Rights

A bill under consideration by the Korean National Assembly could have ramification on businesses and … More their human rights obligations around the world. Getty South Korea is considering legislation that would impose legally binding human rights obligations on many companies operating in the country, both domestic and foreign. This could be a turning point…

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Client Challenge

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