
Fragrance mists: When lightness and accessibility conquer selective perfumery
On TikTok, the hashtag #bodymist has racked up over a billion views. This figure underlines the growing popularity of fragrance mists, which are particularly appealing to Gen Z’s seasoned and versatile young consumers. At the crossroads of perfume and skincare, these colorful, accessible bottles are renewing the codes of classic perfumery. Sprayed on the body…