Spanish heritage brand Tous partners with Portugal’s Ahcor for surreal debut at Portugal Fashion

Translated by Nazia BIBI KEENOO Published July 9, 2025 Bringing together legacy and experimentation, Spanish jewelry house Tous—founded in 1920—and Portuguese fashion label Ahcor—established in 2019 by designer Sílvia Rocha—joined forces for a striking debut at Portugal Fashion. Their Spring-Summer 2026 showcase, titled “Ahcor with Tous,” blended oversized jewelry, sculptural handbags, and futuristic silhouettes in…

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New Balance recruits Rosalía as new global ambassador

American sportswear giant New Balance on Wednesday announced the appointment of Spanish pop sensation Rosalía as its new global brand ambassador. Rosalía for New Balance – Courtesy Marking the partnership, the Grammy-award-winning artist stars in a five-part cinematic campaign that opens with the musician at the New Balance headquarters in Boston, leading to the unveiling of…

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Luxury sector faced with flight of aspirational clients, dissatisfaction of top-tier ones

Translated by Nicola Mira Published July 9, 2025 The luxury industry, currently disrupted by unfavourable economic conditions and growing geopolitical tensions, is also having to adapt to the whims of a rapidly changing clientèle. Aspirational clients are increasingly disenchanted with luxury, and this is having a profound impact on the market. In parallel, top-tier clients…

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Balenciaga: Demna bids farewell with Hollywood glamour

Bringing down the curtains on a decade of intense creativity, designer Demna bid farewell to Balenciaga with a final collection that riffed on Hollywood glamour, intermingling the famed house’s codes. Polka-dot houndstooth look reworks a 1967 Balenciaga classic. – FNW As noted, Demna will join Gucci, becoming the new creative director in Milan, a position…

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