
Woolrich finalizes deal with Baoxiniao and names Lorenzo Flamini as CEO
Translated by Nazia BIBI KEENOO Published June 11, 2025 Woolrich has closed its transaction with Chinese fashion group Baoxiniao, marking a new chapter for the brand’s global expansion, and has appointed Lorenzo Flamini as CEO. Lorenzo Flamini – DR Signed in late 2024, the agreement with the Chinese player officially closed in February 2025. The…