The secret of the perfect political slogan

Brian Wheeler Political reporter Getty Images Donald Trump did not invent the phrase but he made it his own Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time – Barack Obama’s “Yes,…

Read More

‘Autofocus’ specs promise sharp vision, near or far

Chris Baraniuk Technology Reporter IXI “People don’t want to look like cyborgs,” says Niko Eiden They look like an ordinary pair of glasses – but these are tech-packed specs. On a Zoom call, Niko Eiden, chief executive and co-founder of Finnish eyewear firm IXI, holds up the frames with lenses containing liquid crystals, meaning their…

Read More