Gen Z shoppers can’t get enough of perfumes: Coty, Estee are benefiting
By Reuters Published November 7, 2025 Fragrances have become a staple for Gen Z shoppers, the fastest-growing buyer category globally, and beauty heavyweights are here for the trend. Black Orchid is one of Tom Ford Beauty’s signature scents – Tom Ford Beauty Once dismissed as a luxury indulgence, scents are now a go-to for young…


