
Luxury brands face a generational test with Gen Z consumers
By Reuters Published September 19, 2025 Fleur Arbel and Christophe Kairouz, both from France, were lured into Louis Vuitton‘s New York flagship recently by a colorful sculpture of a monogrammed giraffe and ostrich above the store’s entrance. Louis Vuitton handbags on display at Saks Fifth Avenue in New York City on July 24, 2025. –…