
Maje’s Elina Kousourna: “We need to succeed in instilling pride among our teams in selling at full price”
Published September 30, 2025 Like the SMCP Group, Maje posted sales growth in the first half of 2025. At the helm of the accessible‑luxury womenswear brand, which generated €458 million in revenue in 2024, Elina Kousourna has been quietly conducting in‑depth work for the past two years. Previously in charge of the group’s menswear label…