Express debuts ‘Icons of Style’ campaign with Brooklyn and Nicola Peltz Beckham

Express unveiled on Tuesday its new Fall/Holiday 2025 campaign starring Brooklyn and Nicola Peltz Beckham.

Dubbed “Icons of Style”, the campaign, shot by the Morelli Brothers at Milk Studios in Los Angeles, positions Express as a destination for every occasion—work, weekend, and celebration—while spotlighting updated signature pieces and new seasonal standouts.

For women, the brand reintroduces icons like the Editor Collection’s Statement Suit in burgundy corduroy and the refreshed Portofino Shirt in sheer crepe. New additions include the leopard-print Defining Dress and an expanded sweater assortment. 

For men, the lineup emphasizes modern essentials such as the Coveted Coat in plaid, the Favorite Cardigan, and staples like the washable Modern Tech Suit and Everyday Chino, both in new seasonal colors.

Express said it chose the celebrity duo for their ability to embody both legacy and reinvention: “Express is always right for right now, and Brooklyn and Nicola bring the modern energy and style that define the brand,” said Greg Scott, CEO of Express.

“They’re confident, effortless and iconic—both together and on their own. With ‘Icons of Style’, we’re reinventing Express for a new generation in a way that feels bold, relevant and true to our heritage.”

The campaign will come to life through integrated marketing efforts including an activation at Vogue World, social media, digital content, in-store merchandising and editorial features. It will launch across Express channels including site, stores, email, social, paid and streaming video. 

“When I think of iconic style, it’s not just about the clothes, it’s about the way they make you feel. For me, fashion has always been a form of self-expression. That’s why I connected with the brand and the campaign, because when clothes make you feel confident, that’s always the best look,” said Nicola. “The moment I put on the faux leather pants at the campaign shoot, I knew this would be the perfect collaboration.”