Return on investment (ROI) fashion marketing explained
Does this sound familiar? “I’m spending too much money and time on marketing my brand…
Daily music listening linked to big drop in dementia risk
Listening to music after the age of 70 appears to be associated with a meaningful reduction in dementia risk. A research team from Monash University analyzed data from more than 10,800 older adults and found that people in this age group who regularly listened to music experienced a 39 percent lower likelihood of developing dementia….
Balenciaga announces partnership with PUBG video game
Translated by Nicola Mira Published November 17, 2025 Balenciaga is still keen on the world of gaming. The Kering-owned luxury label, which appointed Italian designer Pierpaolo Piccioli as creative director in summer, has further boosted its video-gaming links by striking a top-notch new partnership. Balenciaga will feature in the PUBG video game – Balenciaga Balenciaga…
Amazon EventBridge Security Guide: Best Practices for 2025 Architectures
How disciplined design turns Amazon EventBridge from an open event bus into a system of verified trust. Event-driven architecture has become essential for achieving agility in the cloud. Yet as integrations multiply, so do the hidden pathways that adversaries can exploit. Amazon EventBridge helps unify these distributed systems, but its very flexibility demands disciplined…
“Great Unified Microscope” reveals micro and nano worlds in a single view
Researchers Kohki Horie, Keiichiro Toda, Takuma Nakamura, and Takuro Ideguchi at the University of Tokyo have created a microscope capable of detecting signals across an intensity range fourteen times broader than that of standard instruments. The system also works label-free, meaning it does not rely on added dyes. This gentle approach allows cells to remain…
Parasitic ant tricks workers into killing their queen, then usurps her
The parasitic ant queen Lasius orientalis (left) infiltrates the nest of Lasius flavus and approaches their queen (right) Keizo Takasuka/Kyushu University A type of parasitic ant takes over the colonies of a related species by inciting the workers to kill their queen, then taking her place. Around 230 species of ants are considered parasites –…
A tiny ancient virus reveals secrets that could help fight superbugs
A research effort led by Ōtākou Whakaihu Waka has generated an in-depth structural map of a bacteriophage, offering new insight into how these viruses could be used to counter drug-resistant bacteria. Lead author Dr. James Hodgkinson-Bean, who completed his PhD in the Department of Microbiology and Immunology, says bacteriophages are “extremely exciting” to scientists searching…
Scottish abortion law ‘not fit for purpose’, says expert group
Getty Images Scotland’s abortion laws are “not fit for purpose” according to an expert group, which has called for legal recognition for a woman’s right to choose. Currently, an abortion is only legal before 24 weeks when two doctors agree that certain grounds have been met – such as a risk to the mother’s physical…
Swarovski illuminates Paris’ Champs Élysées, Dior brightens avenue Montaigne
Published November 17, 2025 Swarovski set alight the Champs Élysées on Sunday as part of a recent series of illuminations on Paris’ shopping thoroughfares that included Dior brightening its flagship on the nearby Avenue Montaigne. Swarovski’s festive illuminations have lit up one of Paris’ most famous streets – Swarovski In partnership with the City of Paris and…
Google DeepMind’s most advanced forecasting model
Weather predictions need to capture the full range of possibilities — including worst case scenarios, which are the most important to plan for. WeatherNext 2 can predict hundreds of possible weather outcomes from a single starting point. Each prediction takes less than a minute on a single TPU; it would take hours on a supercomputer…
Dr Martens and Marc Jacobs are back to reimagine Kiki Boot
Published November 17, 2025 A decade on and Marc Jacobs and Dr Martens have reunited to “honour the legacy of the Kiki Boot” with a new collaboration. Image: Marc Jacobs x Dr Martens First unveiled on the Autumn 2016 runway, the Marc Jacobs’ Kiki Boot “became a signature icon – defined by its towering silhouette,…
