
Gucci’s fast-track approach for Demna’s designs shows early signs of success
By Reuters Published October 6, 2025 Gucci‘s “see now, buy now” approach for the first collection from new designer Demna, harnessing a buzz around the brand to draw shoppers back to its stores after years of lacklustre sales, is showing some early success, data shows. Gucci aims to reignite sales with its new approach Demna…