BMW Motorsport makes its fragrance debut with Venetian Mavive

Published October 27, 2025 Responsible for creating models engineered to deliver a driving experience rooted in the world of racing, BMW’s “M” division- short for and synonymous with Motorsport- now translates that spirit into an olfactory experience with its first collection of three fragrances, created by the Italian company Mavive. This extends its partnership with…

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AI’s Next Frontier? An Algorithm for Consciousness

As a journalist who covers AI, I hear from countless people who seem utterly convinced that ChatGPT, Claude, or some other chatbot has achieved “sentience.” Or “consciousness.” Or—my personal favorite—“a mind of its own.” The Turing test was aced a while back, yes, but unlike rote intelligence, these things are not so easily pinned down….

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Puma restructures brand marketing, appoints Maria Valdes as chief brand officer

By DPA Published October 27, 2025 Sports company Puma will reorganise its brand marketing and create a structure that brings together product development, innovation, go-to-market, and brand marketing, the Herzogenaurach-based company announced on Monday. The aim is to enhance product storytelling and make it more consistent. As part of the reorganisation, Maria Valdes (41), previously…

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