Why Chinese shoppers are choosing local luxury over LVMH and Gucci
By Bloomberg Published November 17, 2025 When Bernard Arnault, one of the world’s richest men and chairman of LVMH, dropped by Shanghai in September, many assumed his itinerary would be routine: check in on Louis Vuitton, Dior, and the rest of his empire’s boutiques in China’s most prestigious malls. But instead, Arnault did something unexpected….


