Autry marks Milan flagship opening with Music Week installation

Footwear label Autry is set to mark the opening of its new Milan flagship with a cultural moment during Milano Music Week, transforming its San Babila boutique into a hybrid listening bar and club for a one-night event.

As an official partner of Milano Music Week, Autry will reveal a mirrored box installation, in Piazza San Babila, which will project a digital countdown for two days, leading up to the event. 

Then, at 6 p.m. on November 18, the cube is scheduled to open and reveal sets from an international lineup of DJs. Miami-based duo Miguelle & Tons will headline alongside Italian DJ and producer Silvie Loto. Mosa Klub and Mario Agliata will open and close the night.

The square will transform into an inclusive listening bar and open-air club, where guests will be offered silver-wrapped bites and custom cocktails, in line with Autry’s deep and intrinsic links with music and culture.

“Milan embodies the spirit of design and creativity that defines Autry’s DNA. As a partner to Milano Music Week, Autry’s one night only celebrates the city’s energy, our new flagship store, as well as a shared rhythm, one that connects people through emotion, culture, and style, true to the brand’s values of creativity and community,” said Roberta Benaglia, CEO of Style Capital and executive chairwoman of Autry.

Autry’s San Babila flagship opened in October and reflects the brand’s cosmopolitan identity and enduring ties to sport and style.