
Artémis’s stake in Puma draws interest from Adidas and Authentic Brands
Translated by Nazia BIBI KEENOO Published September 22, 2025 Following Adidas, speculation is now rife in Germany about potential suitors interested in Puma. From financial analysts’ notes to articles in the business press, nervousness surrounding the German sports and lifestyle giant over the past two years has fueled a range of scenarios, some of them…