Shein in France: 100 brands and 12 trade federations launch legal action, alleging unfair competition
Published November 19, 2025 On Wednesday, Bernard Cherqui, President of the Alliance du Commerce, announced a groundbreaking collective legal action against fast fashion platform Shein: “Today, we have decided to move beyond merely sounding the alarm to government officials and to take action on behalf of 12 federations and over a hundred retail chains.” Twelve…


