AP Italian Luxury appointed as exclusive B2B distributor for Perricone MD in Italy

AP Italian Luxury, an Italian company that has been distributing premium beauty and skincare brands in Italy for more than a decade, has announced that it has signed an agreement with Perricone MD, a leading American brand in scientific dermocosmetics and part of the THG plc group.

The agreement, effective from October 28, 2025, covers the brand’s exclusive B2B distribution across Italy and, from mid-2026, the direct management of the official Italian website, which will be the brand’s sole e-commerce platform in the country.

“We are proud to represent in Italy an iconic brand like Perricone MD, which brings together science, research, and beauty,” said Alessandra Perani, founder and CEO of AP Italian Luxury. “The brand, previously present in the Italian market, returns today with a completely renewed strategy and aims to consolidate its position with the leading players in the B2B sector. At the same time, managing the official Italian platform will enable us to represent the brand in all its facets, strengthening its presence and recognition nationwide.”

Founded by dermatologist Dr Nicholas Perricone, Perricone MD is renowned for its innovative approach that combines science, research, and beauty. The brand’s philosophy rests on three core principles: science as a driver of efficacy, the celebration of natural beauty, and the balance between wellbeing, nutrition and skincare; it is positioned midway between traditional cosmetics and dermocosmetics.