Adriana Lima is the new face of Helena Rubinstein

Helena Rubinstein announced on Wednesday the appointment of supermodel Adrian Lima as the beauty brand’s newest face. Adriana Lima for Helena Rubenstein – Courtesy The L’Oréal-owned skincare brand said its new partnership with the Brazilian model “opens a significant new chapter, uniting the brand’s avant-garde spirit with Adriana Lima’s remarkable journey, to empower women to reach…

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Champs Sports unveils new retail concept in Tampa and Portland

Foot Locker-owned Champs Sports has unveiled a new retail concept, debuting in two key markets including Tampa, Florida at Brandon Exchange and Portland, Oregon at Washington Square. Champs Sports Reimagined store concept. – Foot Locker Developed using customer insights, the new concept introduces a bright, modern storefront and houses an extensive selection of multi-brand apparel,…

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Puma extends partnership with Borussia Dortmund

Global sports brand Puma and German football team Borussia Dortmund have announced an early extension of their long-standing partnership. Puma extends partnership with Borussia Dortmund. – Puma As part of the contract extension, Puma will continue outfitting all men’s, women’s, and youth teams, while also delivering fanwear and replica kits. “By extending our long-term partnership…

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K-Way names Marco D’Avanzo head of international business

Translated by Nicola Mira Published July 2, 2025 K-Way has hired an outerwear expert to spearhead the next phase of its international expansion drive. The France-born brand, now owned by Italian group BasicNet, has recently appointed Marco D’Avanzo as chief international business officer. K-way D’Avanzo comes from Canadian high-end outerwear brand Moose Knuckles, which he…

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Mango boosts AI offer with new Mango Stylist personalisation tool

Mango has dived deeper into artificial intelligence with Mango Stylist, its new AI-powered fashion assistant. It’s part of the retailer’s aim to boost personalisation of the online shopping experience. Mango The “pioneering conversational tool” recommends products “according to the user’s tastes, provides styling inspiration, and shows the latest fashion trends,” we’re told. It’s available for…

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