Champs Sports unveils new retail concept in Tampa and Portland

Foot Locker-owned Champs Sports has unveiled a new retail concept, debuting in two key markets including Tampa, Florida at Brandon Exchange and Portland, Oregon at Washington Square.

Developed using customer insights, the new concept introduces a bright, modern storefront and houses an extensive selection of multi-brand apparel, footwear and accessories.

Customers will find premier walls with high-impact displays focused on outfit-building and try-on experiences, as well as dedicated accessory zones for a complete, styled look. 

A key highlight of the new format is the Champs Run Club destination, designed to make running more accessible and inclusive. Dedicated areas for men and women feature curated product assortments tailored to the needs of local running communities.

“At its core, Champs Sports focuses on serving sport-style enthusiasts with head-to-toe assortments,” said Tony Aversa, senior vice president and general manager of Champs Sports. 

“The Reimagined store concept redefines what the Champs Sports in-store shopping experience can be, enhancing every step of the customer journey. Tampa and Portland are dynamic markets making them ideal locations to unveil a new store experience that reflects our brand ethos. The concept also strengthens our ‘Sport For Life’ brand platform to connect sport to life in an innovative way that continues to engage with the communities we serve.”

The Reimagined concept for Champs Sports follows the successful rollout of Foot Locker’s own store redesigns across global markets, aligning with the company’s broader Lace Up Plan to “Power Up the Portfolio.” Looking ahead, Champs Sports plans to continue scaling the new store concept in additional markets. 

To celebrate the launch, Champs Sports will host a grand opening event in partnership with Nike at the Washington Square store in Portland on July 26 and 27. There will also be a grand opening event at the Brandon Exchange location on August 9 and 10.

“We are thrilled to partner with Champs to help bring their vision for immersive retail to life,” added Jason Kirrer, vice president of North America sales & marketplace, Nike. 

“The Reimagined store concept reflects our shared objectives to celebrate sport and serve athletes through elevated retail and experiences. We are excited to help mark the grand-opening moment of Champs Sports in Washington Square with a high-energy weekend that goes beyond retail to connect and engage with our shared communities.”