
THG Ingenuity launches website for Hyrox
THG Ingenuity’s Commerce division has launched a direct-to-consumer e-commerce website for Hyrox as part of a wider partnership to drive the World Series of Fitness Racing brand’s long-term growth as it expands its global footprint. Under the agreement, Hyrox, which creates indoor fitness competitions that combine running and functional workout stations and which recently also partnered with Sports…