Omega brand boutique opens in Aspen

Oliver Smith Jeweler and Swiss watchmaker Omega have unveiled a new Omega brand boutique in the heart of Aspen. 

Located at 400 East Hyman Avenue in the heart of Aspen, Colorado, the boutique blends heritage and modernity, featuring Omega’s signature red displays and immersive experiences.

Set against the iconic backdrop of Aspen’s luxurious shopping and cultural scene, it will showcase the brand’s iconic timepieces from collections such as Seamaster, Speedmaster, Constellation, and De Ville. The boutique will also be among the first in the world to offer the newly debuted 30mm Aqua Terra.

The boutique opens ahead of the return of Watch Week Aspen, taking place in early August.

“We’re thrilled to bring this new Omega experience to Aspen,” said Oliver Smith, founder and president of Oliver Smith Jeweler. 

“This boutique is a natural next step in our mission to bring the world’s finest watchmakers to Aspen—and further affirms the town’s growing reputation as a destination for watch enthusiasts. With Watch Week Aspen returning this summer, the timing couldn’t be better.”