Canali names Stefanos Tsitsipas as its new brand ambassador

Italian luxury brand Canali announced on Monday the appointment of tennis star Stefanos Tsitsipas as its new global brand ambassador.

​The partnership will see the Greek featured in exclusive editorial content, official appearances, and bespoke campaigns “that explore a new expression of modern elegance,” according to a press release.

Off court, he will wear the latest Canali creations designed to reflect both the sportsmen and the brand — “quietly confident, impeccably constructed, and timelessly relevant.”

“Stefanos stands for more than performance, he represents values we believe in deeply: dedication, composure, and the constant pursuit of excellence. He brings depth, integrity, and a strong sense of identity — qualities that align naturally with our vision,” said Stefano Canali, president and CEO.

Known for his strong backhand, the 26-year-old sports star was born into a tennis family — his mother Julia was a professional on the WTA Tour and his father Apostolos trained as a tennis coach, introducing Tsitsipas to the racquet sport at age three.

The professional has been ranked as high as world No. 3 in men’s singles by the Association of Tennis Professionals, first achieved in August 2021 – making him the highest-ranked Greek in tennis history.