Zara Kids is renewing its management: the Galician group Inditex has placed the Italian Lorenzo Marcheselli at the head of the children’s division of its flagship brand. The executive has served as the top manager of the company’s Italian subsidiary since 2018.
Marcheselli, who also led the Inditex subsidiary for the United Kingdom and Ireland and held the commercial direction of Zara in Europe, replaces Begoña Costas at Zara Kids, who is retiring after more than four decades in the company, as confirmed by the Galician giant.
Meanwhile, Bárbara Bastianelli will head Inditex’s Italian subsidiary, after having served as Zara’s commercial director for Europe and Asia. She will take over from Marcheselli.
The star brand of the Inditex group, immersed in the celebrations of its 50th anniversary (it has just inaugurated an installation conceived together with the artist Es Devlin in A Coruña), has had a children’s fashion division since its beginnings. But it was not until 2022 when Zara absorbed Kiddy’s Class, its children’s chain, thus simplifying its corporate structure.
Including all its lines (also Zara Home), the flagship of the conglomerate recorded a turnover of 27,778 million euros in fiscal 2024, an increase of 6.6% compared to fiscal 2023. The Inditex group as a whole, in the first quarter of the current fiscal year, posted sales of 8,274 million euros, 1.5% more than a year earlier.
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