Muse opens shop-in-shop at Nordstrom NYC

Fine jewelry retailer Muse has opened a new shop-in-shop at the Nordstrom New York City flagship store, marking its first retail partnership.

Located at the corner of 58th Street and Broadway, the space is part of Nordstrom’s newly reimagined jewelry hall and showcases Muse’s signature blend of fine jewelry and curated home objects.

Notably, the shop features pieces from jewelry designers Bea Bongiasca, Beck, Daniela Villegas, Nouvel Heritage, and Ten Thousand Things, among others. It also includes select “jewels for the home,” such as vases, bowls, and boxes crafted in a variety of materials—vintage glass from The End of History, resin from Tina Frey, ceramics from Casa Alfarera, glass pieces from Paul Arnhold, and lacquer jewelry boxes from Trove.

“Since our doors on Hudson Street opened, everything we’ve done at Muse has happened organically,” said Jennifer Shanker, founder and creative director of Muse.

“This partnership is no different, and it’s an honor that Nordstrom has decided to work together to replicate the Muse customer experience within its walls. I’m thrilled to have the opportunity to work with Nordstrom and its impressive team to expand our reach and offer its incredibly loyal customers a new experience for fine jewelry discovery.”

Designed to mirror the boutique’s inviting, discovery-driven aesthetic, the space will blend rich materials and tactile details for an immersive experience. Shoppers can also expect activations and storytelling elements to complement the curated assortment.

“As a long-time admirer of Muse as a fine jewelry destination, we are thrilled to bring their vision to life at the Nordstrom NYC Flagship. Jennifer and her team have an incredible eye for curating pieces that feel personal and full of character. We can’t wait for Nordstrom customers to spend time with Muse in our new jewelry hall—a space designed to spark creativity, joy and the thrill of discovering something truly special,” added Rickie De Sole, VP, fashion director at Nordstrom.