Italian fashion brand Golden Goose has unveiled its third U.S. Forward
store at NorthPark Center, in Dallas.
Spanning over 550 square meters, the store’s design draws inspiration from the brand’s Venetian headquarters and Italian heritage. It houses the latest seasonal and classic women’s and men’s ready-to-wear collections, sneakers, boots, and accessories including handbags, sunglasses, jewels, and more.
The space is defined by raw concrete walls and tin-tiled ceilings, balanced by warm touches like distressed rugs, salvaged vintage wood furniture, and archival souvenirs collected around the world.
At the heart of the Forward store is Golden Goose’s ongoing commitment to responsible practices. The store offers the brand’s repair and remake services, offering expert refurbishment not only of Golden Goose’s sneakers but also pieces from other brands.
Upon entering, clients will find the co-creation area, where they can collaborate one-on-one with the brand’s in-house artists and artisans to personalize pieces with embellishments. The store also offers a bespoke program, allowing customers to co-design sneakers entirely from scratch.
The artisanal laboratory pays homage to Golden Goose’s roots, with sneakers suspended from the ceiling to evoke the sun-aging process that gives the shoes their signature vintage-yellow shade. Nearby, the Calzoleria (cobbler’s corner) offers live sneaker repair using authentic shoemaking tools, while the adjacent music room invites guests to unwind with curated vinyls, retro headphones, and live DJ sets.
Rounding out the experience is the Con Amore corner, offering custom gift wrapping services and seasonal surprises like coffee, sweet treats, and fresh flowers.
The Dallas opening follows successful Forward store debuts in New York’s Soho in 2022 and Miami’s Design District in 2023.
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