Adidas Originals has tapped cultural icon Samuel L. Jackson for a new campaign, highlighting the Superstar sneaker.
The campaign launches with a cinematic teaser titled “Pyramids”, an abstract visual that hints at a larger story to come, centered on time, influence, and the lasting imprint of cultural icons.
“Samuel L. Jackson is the definition of an original icon — a superstar whose presence commands any room, any screen, and now, any street he steps on,” Adidas said in a statement.
“In the Adidas Superstar campaign, Jacksonʼs legacy is mirrored: bold, unshakable, and culturally indelible. The Superstar is more than a sneaker — it’s a vessel of culture, molded by those who leave a lasting impact. With every step Samuel L. Jackson takes, he brings that legacy to life, embodying the kind of timeless cool that defines true icon status.”
The teaser is expected to be followed by a full campaign featuring a multigenerational cast of cultural trailblazers.
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