Bottega Veneta unveiled on Tuesday the recruitment of Italian tennis player Lorenzo Musetti as its newest brand ambassador, the same day the sporting star lost his opening round match at Wimbledon in a shock upset.
Musetti is currently ranked No. 6 in the ATP singles rankings in 2025, and entered the 2025 Wimbledon Championships as the seventh seed. Sadly, the sportsman lost his opening round match on the same day as his ambassador news broke, losing to 126th-ranked player, Georgian Nikoloz Basilashvili.
It’s not the first time Musetti has been seen working with the Kering-owned brand. The sportsman recently featured in Bottega’s recent “Craft is Our Language” campaign, celebrating 50 years of its signature Intrecciato weave.
The 24-year-0ld tennis star was born in Carrara, Tuscany, in 2002. Known on court for his fluid style, creative shot-making, and maturity, the Italian rose to fame in 2019 by winning the Australian Open boys’ singles title and reaching the final of the US Open juniors the same year.
From here, he reached the semifinals of both the 2024 Wimbledon Championships and the 2025 French Open, and won bronze in the men’s singles at the 2024 Paris Olympics for Italy. He was also a member of the Italian national team won the Davis Cup in both 2023 and 2024.
Musetti’s new Bottega Veneta ambassadorship joins his existing sportswear partnerships with brands Asics, Rolex, and Polaroid Eyewear.
In addition to Musetti, Bottega’s roster of brand ambassadors includes Julianne Moore, Jacob Elordi, and RM from BTS, among others.
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