Casio names XG as global ambassador for G-Shock

Casio America, Inc. has named international hip hop/R&B girl group XG as the new global ambassador for its G-Shock brand. 

To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan “No Destination,” the video portrays XG stepping into a new world with G-Shock without fear or hesitation. 

As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time. 

“G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,” said XG. “It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let’s go!” 

XG, short for “Xtraordinary Girls”, aim to empower people from all walks of life around the world through their genre-defying style called “X-Pop”. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona.

They made their debut in March 2022 with their first single, “Tippy Toes.” Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.